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The Lorax is back!! Speaking on behalf of Biodiversity

For all those who have read the book by Dr. Seuss “The Lorax” to their children know the heartfelt message this book brings. For those who are not familiar with this book – it chronicles the plight of the environment personified by “the Lorax”, who speaks for the trees against the industry, personified by “Once-Ler”. This fable is relevant even more today as corporate greed poses a danger to the environment and society at large. Says the Once-ler to the Lorax who spoke on behalf of the trees and animals who can’t speak: And then I got mad I got terribly mad. I yelled at the Lorax, “Now listen here, Dad!” All you do is yap-yap and say, “Bad! Bad! Bad! Bad!” Well, I have my rights, sir, and I’m telling you I intend to go on doing just what I do! And, for your information, you Lorax, I’m figgering on biggering and BIGGERING and BIGGERING and BIGGERING turning MORE Truffula Trees into Thneeds which everyone, EVERYONE, EVERYONE needs!” Fourth edition of the Treeni Sustainability for breakfa...