Is it time for ‘Reimagining Sustainability’?
Last week I met a good friend for breakfast, after that he was to spend the rest of the day in a leadership workshop with a global industrial enterprise, on business strategy, innovation and digital transformation. I asked him if he ever met executives that wanted to talk sustainability, sadly he responded that he rarely did. This reminded me of another conversation with a friend who was recently at WEF in Davos, representing a company respected for their ability to partner with innovative companies around key business initiatives. He had also shared that the CEOs he met at Davos didn't particularly want to talk about sustainability. This got me thinking, people are fatigued with the endless talk of sustainability and the seemingly limited framework or are approaching it the wrong way. For most enterprises sustainability has meant energy efficiency programs and writing sustainability reports, reports that very few people read and care about. This process is effort intensive, manua...